Having a digital presence i.e a website is an effective way for a business to be discoverable online. If you are a location-based business, like Hotel, Restaurant, Salon, Spa, Retail store, Education institution, Gym, Manufacturer, Supplier etc you can’t afford to ignore online presence. 85% of consumers use the Internet to find local businesses. In today’s fast-changing and competitive business world, you need to be at par with not only your competition but also marketing trends. You might be doing well today, but attracting new customers and retaining the existing ones is the key to long term success. Due to the advent of mobile browsers, customers now look for businesses on the go. Online presence not only boosts your customers’ trust but also brings them from the Internet to your offline stores.